I've been thinking about how new businesses and online projects can get their news in front of the right audience.
There are quite a few options today, including social media, SEO, blogs, influencer marketing, and media coverage. For projects in the blockchain space, crypto news distribution is another approach that can help get announcements in front of people who follow the industry.
But I'm curious about how effective it actually is compared with other forms of online marketing.
For example, what would you consider most important when trying to increase visibility for a new project?
Publishing useful and original content
Getting mentioned by relevant websites
SEO and search visibility
Social media activity
Building an active community
Media and news distribution
I think getting your news published is only one part of the process. If the project itself isn't interesting or the audience isn't relevant, simply getting more exposure may not accomplish much.
Has anyone here experimented with media distribution for an online business or project?
What worked best for you?