Indeed, to succeed on Google, it is important to understand that it is essential to offer an “overbidding” in the quality of the content . For example, if you work in the SEO sector like me and you want to produce content on a specific subject. Rather than creating different pages targeting a set of different keywords, you could instead create a single page that deals with an entire subject in detail. This is what I call thematic content, which will be composed of several chapters, and which aims to deliver the maximum value for visitors.
This thematic page will therefore aim to become “reference” content , likely to be shared and classified on a multitude of search terms. Personally, I see in the thematic approach, the present and the future of natural referencing.
That said, there are several things to consider:
- Topic optimization focuses on content quality and user experience
As caricatured and surprising as it may seem, in the early days SEO optimization could simply consist of repeating a keyword as much as possible in a content to be well positioned in Google for this query.
Fortunately, this mechanical practice is behind us, and Google has taken firm measures by implementing algorithms capable of detecting poor quality content like the one I have just described.
Indeed, the excessive insertion of keywords in croatia number data your pages and your content will be perceived as “unnatural”, and will risk negatively impacting an important ranking factor, namely the user experience.
Choosing to write thematic content therefore means writing an exceptional article that will aim to really inform users. Indeed, for my part, I prefer to focus on the user experience since I have nothing to gain if my readers are not satisfied with my content.
When you choose to cover a topic, your content will generally be longer and more detailed, so your article will include many more keywords that are likely to be typed into Google.
This type of content allows you to avoid short, common, and competitive keywords , and will help you focus on specific long-tail queries.