What are linkable assets? They are rich or special materials, created with the goal of becoming citations and receiving links organically .
For example, one of the most popular linkable assets on the web is epic content, which is nothing more than a definitive guide on a given topic.
Due to the large amount of data that cyprus phone number resource these contents expose, they are always cited in other materials. In other words, any type of content created with the aim of serving as a source for other materials is a linkable asset.
Some other examples are:
news;
infographics;
studies and research;
pages and/or sections of special content within a website.
Backlink prospecting
The first step in this prospecting process is to define the content that will drive your campaign and analyze how it can be useful to people. Think about the persona’s pain points and expectations.
The ideal is to create a list of problems that your material can solve. From this list, you will find keywords that will direct you to articles that deal with the solution of these challenges and that can possibly add a link to your content.
Topic clusters
The Topic Clusters strategy works like a hierarchy of pages on a website or blog, through internal links.
How does it work in practice? You create a post based on a keyword that is essential for your company. This will be the pillar content of the strategy .
Here at Hubify, for example, we can say that a post about marketing automation is pillar content.
After that, other content with more specific keywords directs links to this main article. It is worth remembering that this link must be the first in the text.
In this way, these satellite posts strengthen the authority of the pillar content, which is what occupies the top of the site's hierarchy.