Coca-Cola has launched a Christmas campaign that combines tradition and technology. Now, fans of the brand can talk to Santa Claus using Artificial Intelligence (AI).
This innovation is part of Coca-Cola's strategy to create emotional overseas chinese database connections and encourage acts of kindness.
The action also includes solidarity activities and partnerships with influencers.
The campaign continues last year’s theme, “Everyone can be Santa Claus”, but with a big new twist.
Through the “Create Real Magic” platform, Coca-Cola brought an unprecedented digital experience: a conversation with Santa Claus.
The AI used was trained to reflect the values of the brand and Santa Claus. Therefore, the responses are engaging and convey the Christmas spirit.
To participate, simply download the campaign app, available for iOS and Android, or access the official website .
Interaction with Santa Claus through artificial intelligence
The big star of this campaign is the direct interaction with Santa Claus. Thanks to AI, users can chat and even ask for advice from the “good old man”.
This technology creates a dialogue that brings the public closer to the magic of Christmas, even in the digital environment.
The new product is an example of how Coca-Cola is innovating to create unique experiences.
According to the company, AI is just beginning, but it already shows the potential to transform advertising campaigns and connections with consumers.
Campaign focused on solidarity
In addition to technology, the campaign also values social actions.
Coca-Cola is promoting charitable donations and encouraging consumers to help their communities.
The brand reinforces that Christmas is a time to spread kindness.
The phrase “Kindness travels” sums up the campaign’s objective, which seeks to inspire small gestures that can make a difference.