This is one area where BigCommerce wins, with a desktop score of 80 and a mobile score of 63. While mobile has room for improvement, WooCommerce ranks 52 and 42 respectively. As with load time, it’s reasonable to suspect that differences in host and plugin settings influence WooCommerce’s scores.
There isn’t much you can do to change BigCommerce speeds, as everything is handled for you. However, you do have more control over WooCommerce depending on the hosting you choose. It’s still up to you to figure out optimization or hire an expert to help you out.
SEO Tools and Traffic
If you want to make money with an eCommerce business advertising database or WooCommerce store, people need to be able to find your site. SEO is one of the best ways to do that.
WooCommerce is the top eCommerce platform we’ve reviewed in terms of average SEO traffic. That’s because any WordPress site is built with search engines in mind. Search engine optimization is about many factors beyond the content of a web page. Because the code is lightweight, it’s designed to load fast without bogging down server resources. But if you choose a host that’s short on resources to begin with, your site will suffer regardless of what you do.
It is entirely up to you to optimize your site for SEO because the “out of the box” setup of WordPress and WooCommerce is not that SEO friendly. Many WooCommerce users don’t bother to do the work.
You can customize your URLs and permalinks. But to do most of the SEO work, you'll need plugins that help you customize your page titles and meta descriptions.
The good news is that you can get several quality SEO plugins for free, including All-In-One SEO, Yoast SEO, and SEOPress. Each of these comes with premium versions that offer additional features.
If you know what you're doing and work hard, you can dominate. Woocommerce sites have almost 4 times more organic traffic than the average in our study. BigCommerce performs better than Shopify, which is 50% below average.
See more: WooCommerce vs Shopify
All free BigCommerce themes and some premium ones include Google Accelerated Mobile Pages (AMP) to help improve page speed and load time.
BigCommerce makes it easy for users to edit their product titles and descriptions, implement 301 redirects, and automatically generate their sitemap.