Envelopes.com tackled a problem that most e-commerce companies face, the abandoned cart or consumers who leave the website before completing a purchase. They focused on consumers who had an account but did not complete the final steps, which they assumed demonstrated a genuine intent to buy.
General follow-up wasn’t the goal – the team wanted to find the rcs database best time to follow up , so they tested different options, including some sent the next day at 11am and others 48 hours later. The first test resulted in a 27% conversation rate and the second 40% – a significant difference. The key takeaway here for an eCommerce business is to use the email follow-up options available through eCommerce platforms and dig into the data to maximize results. To learn more, click here .
Edible arrangements
Edible Arrangements is an e-commerce store that sells and delivers fresh fruit arrangements . Although they had an existing email service provider (ESP) , the software was expensive and packed with features that the company wasn't using.
After partnering with a new expert, the decision was made to focus on “segmentation to leverage exclusive, high-value email offers for short- and long-term revenue opportunities.” And to capitalize on the holidays.
As a result of the exclusive, targeted email offers (with featured products and one or two eye-catching images) sent through the campaign, the company saw a 175% increase in sales year-over-year on Mother’s Day, exceeding the goal by 45%. To learn more, click here .
Beardbrand
Beardbrand didn’t just reinvent their e-commerce website; they reinvented the business. By developing a custom model that matched a shift in the industry, this business model grew into an e-commerce giant.
Beardbrand is an interesting case study because they didn’t just focus on one thing and do it well. They built the entire experience around the direct-to-consumer model. They started by truly understanding the buyer persona and building experiences around that individual. A unique example of this was in the purchasing experience, where consumers are asked if they would like to subscribe and receive a free gift . Consumer brands often focus on the initial sale and forget the opportunity to convert individual purchases into loyal customers.
Beardbrand also changed the traditional content marketing model by creating the content first and then launching the e-commerce business. These are just a couple of ways (and reasons) why the business model is a record success. Click here to learn more.
Casper mattress
Casper mattress
Casper Mattress is one of the inspiring e-commerce companies because they not only revolutionized the mattress industry, but they did so by connecting with the consumer on a new level. They learned about the consumer they served and leveraged the ideals of being progressive, supporting sustainability, and more.