The ads featured product photos, an easy Call-to-Action button (meaning the prospect could return to the website and browse with just a few clicks), and a 15% off coupon. Once on the website, the options featured products and included a live chat to help solidify the sale.
The results were impressive and the ads generated a 43% conversion rate, adding over $64,000 in sales, nearly 600 new customers , and a curated list for future marketing and email campaigns. Click here to learn more.
Bellroy
Bellroy is an Australian-based accessories company that sells rcs database small leather goods such as wallets and phone cases. The business sells well in China through a distributor, but numbers weren’t growing as fast as Bellroy would like and quality control wasn’t high. Customers were frustrated and feedback from the third-party store wasn’t positive.
As a result, Bellroy decided to rebuild the online business and build it with data to ensure sufficient online sales. The team worked to create a solid business plan based on data from the top five competitors, the best products by profit margin, and more. It was also essential to launch the site in time for a Chinese holiday that represented significant sales opportunities.
Facilitate the generation of new predictive models or biomarkers. To do this, the aim was to link imaging data with the Electronic Health Record (EHR), using Natural Language Processing (NLP) techniques for analysis. The e-commerce business plan included a UX design focused on customer experience , a clean website design, new content and fresh images that resonated with the consumer, strategic advertising and a social presence relevant to the local audience.
As a result, the e-commerce business has significantly improved positive brand awareness, satisfaction, and overall revenue.