Step 2: Define UTM parameters.
What-What-Are-UTM-Codes-What-Do-They-Use-5
In this step, it’s time to fill in the ecuador phone number library fields that define UTM. There are five different UTM parameters. The first 3 are the most commonly used parameters (Source, Medium, Campaign), but you can choose to track all 5 for additional information.
Traffic Source
It allows you to track the source parameter and where the traffic is coming from. The parameter added to your URL is utm_source . Sources you can track could be facebook, google, bing, inbound.org, or the name of an email list.
Intermediary
The medium parameter tracks what type of traffic the visitor is coming from (CPC, email, social, referral, display, etc.). The parameter is utm_medium .
Campaign Name
The campaign name parameter allows you to track the performance of a specific campaign. For example, you can use the campaign parameter to differentiate traffic between different Facebook Ads campaigns or email campaigns. The parameter is utm_campaign .
Content
If you have multiple links pointing to the same URL (like an email with two CTA buttons), this code will help you track which link was clicked. The parameter is utm_content .
Keyword Term
The keyword parameter allows you to track which keyword term a website visitor came from. This parameter is used specifically for paid search ads. The parameter is utm_term .