Pause or Reduce Spend on Low-Performing Keywords
Many advertisers tend to increase or decrease their ad budgets at the beginning of each month based on a company’s needs. Fortunately, this is one aspect of Google Ads that can be automated.
To set up this rule, go to the “Campaign dominican republic phone number library Rules” tab under the “Rules” section. Set the rule type to “Change Budgets.” Click “Select Campaigns” to select the campaigns this rule will apply to.
Next, choose to increase, decrease, or adjust the new budget amount. If you decide to increase or decrease the amount, you’ll need to change the budget by a % or dollar amount. Now, adjust the “Upper Budget Limit” to ensure that the rule doesn’t exceed a fixed monetary ceiling.
Enter the time and date when the rule will run and create a name for the rule. Finally, click the “Preview” button to review the settings to make sure everything is correct. If everything is acceptable, click “Save” to apply the rule.
When it comes to keywords, rules can be created that enable, pause, or increase/decrease bids for keywords. This feature is incredibly useful as it can help maximize a brand’s ad budget by reducing wasted spend.
For example, advertisers can change keyword bidding rules when a term has exhausted a budget but isn’t generating any conversions. A reasonable time frame to determine if a keyword will be productive is around 60 days, so make sure to set this as the rule threshold.