Enable:
Once you have identified all the opportunities to create a conversational marketing strategy, the next step is to enable the channels and deploy the necessary actions in the conversation tool you have chosen.
Depending on your company's needs, you can enable chatbots or live chats.
Remember to invest time in training your team country b2b b2c email list on how to use this new tool. 80% of new channel implementation projects fail due to lack of team training.
The right tools + Collaborators who know how to get the most out of them will always be reflected in sales results.
PRO TIPS:
The team training time must be at least half of the time to enable the new channel.
Learn how to go from beginner to Ninja in the world of chatbots in our Free Chatbot School. (3 email lessons that will give you the power to start implementing your own chatbot in less than 48 hours).
Promote:
Remember to use all available means to inform your customers about your new communication channel.
You can use:
Social media posts
Infographics
Mailing
Blog Posts
Digital advertising ads
Meet with your Marketing and Communications team to define the media that will have the greatest impact on your audience.
Adjust:
Remember that this is a new channel and it won't be perfect from the start. Think about what you can constantly improve.
You can use feedback surveys, NPS, Product Optimization or Product Market Fit to find out what works and what doesn't for your customers.
You can use Google Forms or Typeform to build the surveys.
HERE are my recommendations for constructing interview questions:
NPS Questions
Product Optimization Questions
Product Marketing Fit Questions
Remember to automate EVERYTHING you can:
Remember that many of the conversations you have with your customers are easy to automate with a chatbot.
Depending on the channel you have enabled, you have a wide range of options to create chatbots with or without code.