Campaigns Romagna Summer Campaigns The new face of summer campaigns realweb Articles, tourism marketing, digital marketing, restart, tourism No comment The campaigns for the 2020 summer restart are totally different from what we have been us to up to now. Yes, we start again, but from the territory, from local traditions, focusing on mainly proximity tourism.
This is what emerg from the constant Whatsapp Number monitoring that Real Web has been carrying out for more than two months now. Emilia-Romagna tourism, for example, this year restarts from television, web and radio for an investment of over two million euros. After the lockdown, the aim will be to tell the story of the territory through exceptional testimonials. The protagonists will be Stefano Accorsi - who will describe the itineraries along the Via Emilia link to the world of cinema and the beauty of the cities of art - and Paolo Cevoli, who will discuss the attractions of Romagna, from the sea to the mountains. At their side there will also be three well-known faces of sport: Alberto Tomba, Stefano Baldini and Davide Cassani. The goal is to tell Romagna through people who are 100% Emilia Romagna: to be reborn yes, but reborn through the locals.
From 10 June, the starting day of the campaign, "Beaches as big as our heart", "open sea like our hugs", "Safe lands, like our love" will be Romagna's declaration of affection for its guests in the 'post- summer. In the Alps, on the other hand, the Austrian town of Kitzbühel already promot activities for the family at the beginning of May via a video on the YouTube channel. "Abenteuer", literally adventure, was the watchword: it seem to be the protagonists of a film: the video relaunch images that left you breathless and attract everyone, especially the little ones. Ischgl instead replac the Eros Ramazzotti concert, schul for May 2 and cancel due to the emergency, with an alternative, more characteristic concert. 81 players perform remotely and creat a unique atmosphere by reproducing Carl Michel Ziehrer's Schönfeld March.