You can well imagine that within the GTM universe you can set hundreds of functions . The ones preferred by those who deal full-time with data analysis, web performance , SEO and user experience concern the possibility of easily managing the tracking of the various elements of a web page.
Precisely because "without data you are just another person with an opinion" (cit. Deming) your aim is to understand how and where to change thanks to the sweden phone number tracking you set up with this tool. For example, with Google Tag Manager you can set up the tracking of an element that has always been at the center of the attention of those involved in web marketing: call to action buttons. Better red or green? Do I use direct copy?
Let's use an input to trigger a tracking tag: go to the dashboard, then to triggers and configuration. It must be present on all clicks, then add a class or ID related to that button to give precise instructions. You can track anything in the same way, such as internal or external links . Maybe scrolling or clicking on images without links. Reason?
Simple, you can understand if people move following habits that you don't know and don't imagine: with this method you can understand if individuals expect certain characteristics from your content, so you can also avoid any rage clicks (fast repeated activity with a mouse).