And it will be when we begin to design how we want that ideal client to know us and see us. Integrate, that is, we already have our ideal client, we have designed our brand and now we are going to talk to them, and how are we going to talk to them? It should be a familiar language, rather than a technical or formal language. I always vote for closeness and for one-on-one because, in the end, we are people and behind us there is a person a little older or a little younger, and I believe that the one-on-one treatment makes us get closer, instead to distance ourselves when dealing with you.
This is how you will connect with the client, and New Caledonia Email List how they will become excited. And one very important thing, when you want to talk, when you want to communicate with your client, tell them your story, tell them what you do, because without emotion, without story, you will not be able to impact that person. Another very important aspect that you should keep in mind is that to reach that ideal client you will have to invest in marketing , therefore, create advertising campaigns that allow you to reach that specific audience.
A point to highlight is to avoid mistakes when speaking with your ideal client, with your audience, do not make the mistake of confusing your client. That is why you have to always design something clear and concise in your brand and your identity so that the message is always as transparent as possible, as clear as possible that shows your values well. And finally, I advise you to monitor the brand , that is, to take a good look at what is happening, who is talking about you well, who is talking about you badly, because you should know what people are saying about your brand.