Sincerely Louise is a privately held, award-winning animal figure knitting company that has found inspiration in taxidermy. At Sincerely Louise we firmly believe that knitting should be fun and that you can create something amazing from just a little bit. Since launching the company in 2014, it has grown from a single girl working on her dream to a studio in South London where an entire team works.
Their ambition is to encourage and inspire as many people as possible to learn to knit and create items that are fun and express personality. Starting as an Etsy shop, with some of the designs becoming virally famous before the site launched , Sincerely Louise started from scratch and primarily online. However, they have gradually grown over the last four years and have identified the printing of magazines and catalogs as the effective marketing tool they have used to support and promote their growth. I spoke about it with Louise, the founder, to understand the reasons for this choice. Why did you choose to use printed catalogs New Zealand WhatsApp Number Data and magazines to raise awareness of Sincerely Louise? We print all the knitted items we produce in catalogues . Initially, when I launched the company I printed all the jobs simply using an inkjet printer and the result was not very professional.
Instead, by printing all the motifs and designs that we produce in a single catalog and in a professional manner, the result is much better and allows me to save time and do everything more efficiently. I like to use A6 or A5 catalogs because they are compact, and our customers can easily take them anywhere. I also like to use the A4 size for our monthly mystery knitting project, and this size allows me to have enough space to include photos that tell our customers how to proceed, step by step.