Buying fans is a problem” Taplin accused and I cannot agree more with him on this; Home entertainment : “the move from DVD to VOD is a problem because revenue moves from 20$ to dimes ! This is serious.” He added; Video games: people think this is the one industry not to be disrupted but this is not true either. “The peak was 2008, and console sales are going down. Same as the film industry, he said, 80% of sales for 1% of titles”. Definitely no long tail for media moguls; Music : music was the first business to be hit. Not only has it moved to digital but curves are rising again, “this is a good sign” Taplin remarked showing that not everything is grim in that picture.
Newspapers: we witness a sharp decline Germany Email List there, the advertising business model being the issue; Collective actions problem: too many channels competing on the same content and consumers are pulling away from that; The result is that return on media sales is falling and certain people, “like Johnny Depp get paid insane amounts like 25m$ for bad movies” he accused while adding that this won’t go on for ever. The new model: more is spent on digital than TV! “The new studios want to deliver content to consumers when they want where they want and these platforms are prolifering: YouTube, Netflix, Hulu, … There are 70 of them!” Taplin said. And they are making new content with new ways of producing (low cost) like ‘house of cards’.
We have come to the point of the digital crossover : more is spent on digital than TV We now enter a new “immersive World” pioneered by Google glass twin added and “the old media isn’t working anymore. The current distribution system isn’t working either. We are working on it Taplin concluded: “This is going to be a 3 year transition with our partners at the lab”. A lot of work on their plate indeed for a very disrupted and broken market. Jonathan Taplin is a Professor at the Annenberg School with areas of specialization in international communication management and the field of digital media entertainment.